Benchmarking: Marketing Management

Marketing Management Benchmarking Association

Marketing Management Benchmarking Association™ (MMBA™) is an association of companies that conducts benchmarking studies to identify the best practices surrounding marketing management issues that improve the overall operations of the members.

To identify "Best in Class" business processes, which, when implemented, will lead member companies to exceptional performance.

Top 10 Avoidable
Benchmarking Mistakes

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Top 10 Benchmarking Mistakes White Paper